Latest UK Online Retail Data
8th December 2011
Latest UK Online Retail Data From IBM
UK online retailer data for Monday, December 5, 2011 versus Monday, December 6, 2010 shows online sales up by 30 percent on last year
Highlights:
• On December 5, 2011, online retail sales were up 30 percent over the same Monday in 2010 • Mobile traffic was up 203 percent over 2010, with 12.6 percent of all site traffic and 9.7 percent of all sales coming from mobile devices • iPhone lead mobile devices, followed by Android and then iPad • Surgical shopping - consumers were very focused in their shopping with Average Session Length down 4.3 percent and Bounce Rate up 6.7 percent on last year • While the number of items per basket decreased slightly from just over to just under four, Average Order Value increased by almost 1 percent • Sales completed by consumers visiting via a social site were up by over a fifth (21.8 percent)
The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 150 leading UK retailers. Using sophisticated analytics technology, Benchmark measures real-time sales data and online marketing results to uncover shopping trends across a wide variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.
About IBM Smarter Commerce The growth of mobile, social and online commerce are key trends within Smarter Commerce, an evolving market defined by rapid shifts in digital buying patterns and the adaptations businesses are making to capitalise on them.
More information on Smarter Commerce can be found at:
http://link-em-us.unicaondemand.com/emessageIRS/servlet/IRSL?v=5&a=9999&r=3397&m=98&l=1&e=1&x=2455994.0
Source
These early Christmas season findings are based on data from IBM Coremetrics Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data. All of the data is aggregated and anonymous.
Coremetrics Benchmark uses IBM's cloud-based digital analytics platform to rapidly collect and analyse intelligence on how consumers are responding to the products and services being offered to them, enabling clients to make accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalised recommendations, promotions and other sales incentives across the wide variety of channels-including social networks and mobile devices—where consumers interact with their brands.
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