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Marketing Campaigns Manager

Overview:

Location: Based in East Grinstead

Hours: 40 hours per week, Monday to Friday.

Salary: Up to £45,000 per annum, depending on experience.

About ILG

ILG has grown to become a market leader in fulfilment, warehousing and logistics services. During this time, it has evolved alongside the e-commerce wave and major developments in the courier and freight industries to be the pick pack and ship, service for online businesses.

We are an ambitious fast paced growing business. We are looking for a motivated and adaptive individual to come and join the ILG Team and help us on our journey.

This is a chance to play a key role in our growth strategy. Bring your experience and inspiration to an award-winning business that is built around its people.

Your Role

The primary role of the Marketing Campaigns Manager is to support the marketing team with ILG’s marketing activities, with a primary focus: to manage marketing campaigns to audiences in the UK and other European countries.

  • Support the Marketing Team to implement the marketing strategy in line with ILG’s vision and strategy
  • Create integrated marketing campaigns based on target market segments to gain new customers
  • Own the planning and scheduling of campaign activity
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success
  • Review (and adapt) activity to ensure it is meeting objectives
  • Liaise with the Content Manager to ensure relevant content is being produced for use in campaigns
  • Oversee the adaptation of content to be solution-focused for specific audiences e.g. industry sectors, job titles, regions
  • Campaign activity could include:
    • Targeted, personalised emails and social media
    • Personalised direct mailers
    • Personalised landing pages
    • Invites to ILG and partner events
    • Nurturing leads through the marketing funnel
  • Regularly monitor and report on campaign performance and results
  • Manage campaign budgets
  • Co-ordinate with ILG Sales team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
  • Ensure that all marketing campaigns conform to ILG brand guidelines and reflect our company values

About You

To join the team, you’ll need:

  • Relevant degree subject in business / communication / marketing
  • At least 8 years’ relevant work experience in marketing (agency or client side)
  • Experience of running multichannel lead generation campaigns
  • An understanding of B2B marketing and of the ‘Account Based Marketing’ approach
  • Highly organised project manager (ability to manage multiple projects simultaneously) with excellent time management skills
  • Strong attention to detail
  • Good at financial management and implementing tight budgetary control
  • Able to write well and demonstrate strong literacy skills
  • A confident communicator and team player, able to quickly develop working relationships with a wide range of people
  • IT skills, including Word, Excel, PowerPoint and the ability to quickly pick up new software packages, as required
  • Ability to use WordPress and HubSpot – although training can be provided
  • Good understanding of the lead generation and sales process
  • Experience of liaising with external providers e.g. creative and digital marketing agencies, copy writers, printers

The Benefits:

  • Salary of up to £45,000 per annum depending on experience
  • Pension and life assurance
  • Healthshield care package and discount perks
  • On-site parking
  • A dedicated platform for learning and development
  • Staff member of the month awards
  • Staff introduction scheme
  • 25 days’ holiday with the option to buy/sell holiday
  • Birthday leave