Case Study

Bordelle: The Seductive Bodywear Brand

Bordelle is a new, high-quality concept in women’s experimental lingerie that blurs the lines between seduction and ready-to-wear with an exclusive customised fabric construction method. When the brand launched at Selfridges in 2009, its girdle dresses sold out within 24 hours.

“Bordelle’s online sales have tripled over the past season and this smooth logistical transition would not have been possible without the help of ILG. Each order is beautifully packaged to our high specifications and always arrives on-time.”
Head of Logistics, Bordelle

Under the Skin of the Brand

A dedicated Implementation Manager worked closely with Bordelle, leading the project and using his extensive knowledge to ensure that the migration of its order fulfilment to ILG was seamless. The implementation plan included the integration of different IT systems for wholesale and e-commerce orders, the personalisation of dispatch emails and extensive training of the ILG warehouse team in the bespoke gift-wrapping and packaging that are so important to Bordelle’s brand image. This included a ‘know your customer’ presentation by Bordelle to ensure the ILG team fully understood the product, the quality controls and detailed packing required.

We are now handling over 3,000 units per month for Bordelle across wholesale and e-commerce, with e-commerce orders trebling in the first three months of our involvement. Our services ensure swift, cost-effective deliveries within the UK and overseas, plus the all-important wrapping and packaging that is a Bordelle hallmark.

Orders Sizing Up Worldwide

Since then Bordelle has gone from strength to strength, developing an e-commerce platform and selling in over 20 countries worldwide. By 2016, the company had reached a point where the need to fulfil orders was impacting on its capacity to grow the business.

Creating a Boutique Experience

They began to look for a fulfilment partner that could not only implement the migration of its fulfilment to a new system, capable of managing wholesale as well as e-commerce orders, but also maintain the high-end boutique experience through immaculate branded gift wrapping and packaging. Following a recommendation, Bordelle approached ILG.

For more information about Bordelle, visit

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