Meeting Growing Demand
We drew up a plan that involved working with MORI to source the best machinery for embroidering onto any type of textile, including MORI’s delicate signature fabric, and to upskill our staff to handle the personalisation process. This stage sits between the warehousing and logistics services and is managed end to end, with our IT systems integrated with MORI’s website back end. This enables us to seamlessly see what needs personalising, with all the details, such as colour of thread.
In four short years, MORI has seen extraordinary growth. Our support has enabled the company to meet its burgeoning demand while focusing on developing the brand to its acclaimed position. MORI is now looking at new ways to use our personalisation service to expand its product inventory into new materials, such as wooden toys.
Personalisation is in high demand in the baby and gifting categories. MORI was quick to spot this and had been handling its own fulfilment and personalisation, using a desktop embroidery machine. But with order volumes rising rapidly, the company approached ILG to ask how we could help.
Attention to Detail
They knew our pedigree in clothing logistics and gift fulfilment but were also looking for a partner that could manage the crucial personalisation and gift-wrapping stage. Attention to detail and reliability were paramount, as this stage requires products to be removed from their packaging, embroidered and then repackaged in pristine condition.
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