Case Study

The Cafe Racer: Stylish Motorbike Gear Retailer

The Cafe Racer is an online retailer with a small physical store based in Shoreham-by-Sea. Originating in Hove over a decade ago, it was one of the first to market supplying retro/classic/niche brands of motorbike gear, catering to riders who demand style and aesthetics as well as comfort and safety.

“Moving to ILG has proven to be one of the best business decisions we have made. The deliveries carried out are excellent and we receive a lot of feedback from customers across the world about the on-time and excellent service they have received. We judge a company not on their excellent service (this is a prerequisite) but how problems are resolved and ILG has excelled in this regard. I think you guys are the best!”
Business Manager, The Cafe Racer

Fast, Reliable Global Reach

Our overseas delivery services provide The Cafe Racer with a global reach that is reliable, flexible, competitively priced and easy to process. Our systems integration means seamless monitoring of all deliveries, with reports fed back in real-time. We take care of customer communications, ensuring they are thorough, efficient and friendly, in line with The Cafe Racer’s own customer relations, and on the rare occasions that things don’t go to plan, we are able to quickly trace the problem and find a resolution.

The Cafe Racer places a huge amount of trust in its delivery partners to deliver on its customer promises. Whilst it received a reasonable delivery service from its previous carrier, the company has ambitious growth plans, including branching out into new lines and extending its reach, and it was clear that with its ambitious investment, ‘reasonable’ was just not good enough.

Problem Resolution a Must-Have

They also struggled to get any resolution when anything went wrong. As a small business, they cannot afford to absorb other people’s costly mistakes. The Cafe Racer needed a delivery partner that could support its ambitions.

Going the Extra Mile

The UK is currently The Cafe Racer’s largest market, so we were delighted when they asked us to take on their domestic account too. We were able to offer great UK rates, as well as trimming some costs off overseas orders. Our Delivery and Collection teams always go the extra mile to support the services that The Cafe Racer offer and we have a great relationship with them. They know that we are here if they need us.

For more information about The Cafe Racer, visit

Explore our other Delivery Stories