Case Study

MORI: Organic Clothing for Babies and Toddlers

MORI launched in London in 2015 as an e-commerce retailer, selling baby and toddler clothes and accessories made from high-quality, natural materials from sustainable sources. MORI partnered with ILG to expand their fulfilment capabilities, enabling them to deliver highly personalised orders to meet growing demand.

“We needed a logistics partner with clothing and gift fulfilment expertise, who could handle the volume but also deliver high-quality personalisation. Attention to detail and reliability were the key decision makers; ILG convinced us that they could do the job and have lived up to our expectations.”

Founder & CEO, MORI

The Story

Fulfilling MORI’s Trademark Attention to Detail

Personalisation is in high demand in the baby and gifting categories. MORI was quick to spot this and had been handling its own fulfilment and personalisation, using a desktop embroidery machine. But with order volumes rising rapidly, the company approached ILG to ask how we could help them meet the burgeoning demand for their products.

MORI knew our pedigree in clothing logistics and gift fulfilment but were also looking for a partner that could manage the crucial personalisation and gift-wrapping stage. Attention to detail and reliability were paramount, as this stage requires products to be removed from their packaging, embroidered and then repackaged in pristine condition.

Fulfilment Services

Outsourced Personalisation for MORI Customers

MORI’s delicate, signature fabric demands a lot of the personalisation stage of fulfilment. We drew up a plan to source the best machinery for embroidering onto any type of textile and to upskill our staff to handle the personalisation process. This stage sits between the warehousing and logistics services and is managed end to end, with our IT systems integrated with MORI’s website back-end. This enables us to seamlessly see what needs personalising, with all the customer-selected details, such as the colour of the thread. Through this, we’ve been able to pick up and expand upon the attention to detail that MORI has made iconic.

Meeting Growing Demand

In four short years, MORI has seen extraordinary growth. Our support has enabled the company to meet its growing demand while focusing on developing the brand to its acclaimed position. MORI is now looking at new ways to use our personalisation service to expand its product inventory into new materials, such as wooden toys.

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For more information about Mori, visit
www.babymori.com